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A better website.
One considered plan.

Design and build, hosting, security, website support, and useful business tools. Two billing choices, with the same service. Your initial build is scoped separately.

Billing choices

Prices shown are for new customers, per website. They do not change existing customer agreements.

The website. The care.
The tools behind it.

One service brings the work together. Both billing choices include the same website foundations and business tools.

The website and its foundations

A well-designed business website, with the work behind it kept together.

FeatureWhat it covers
Website design & buildDesign and content structure around your business, audience, and sitemap.
HostingHosting stays with the website service, rather than becoming another separate task.
SecuritySecurity is part of the ongoing website service.
Website supportRequest changes to existing pages as business information changes.
Search & AI foundationsDescriptive metadata, structured data, useful page content, and a considered information hierarchy.

Content and visibility

Useful tools for understanding activity and keeping the website's content moving.

FeatureWhat it covers
AnalyticsReview website activity to inform the next content and website decisions.
BloggingGive useful articles and business updates a home on the website.
Optimized AI blog writerDevelop blog drafts for review before publication.

Contacts and access

Keep the path from a website visit to an inquiry organized.

FeatureWhat it covers
CRMKeep contact information together so inquiries have useful context.
FormsGive visitors a clear way to share the information needed for a conversation.
User controlsManage access to the website's account tools.

Brand and media

Bring a consistent point of view and the right assets into the work.

FeatureWhat it covers
Brand voice guideKeep tone and language guidance close to the website content.
Market analysisUse business and market context to inform how the website presents the offer.
Media managementKeep images and other website media organized for use in the site.

Keep the content connected to the brand.

The included brand voice guide gives website content a reference for tone and language. Media management keeps the images and other assets close to the work.

Blue Chip Athletic Club brand voice example showing five voice attributes and practical phrasing guidance.
Example Labs brand voice guide for Blue Chip Athletic Club. Explore the public example.

Give the website a considered point of view.

Market analysis brings business and market context into the website's direction. Use that context to think through positioning, content, and the way the offer is explained.

Excerpt from Blue Chip Athletic Club's Labs market analysis showing four aviation-fitness industry trends.
Example Labs market analysis for Blue Chip Athletic Club. Industry-trends excerpt. Explore the public example.

A clear build plan,
before the work begins.

The sitemap sets the shape of the initial build. Annual billing includes up to 15 total pages; larger websites use the same straightforward page-count bands.

Your initial build

A one-time build fee, separate from ongoing service.

Website sizeMonthly plan buildAnnual plan build
Up to 15 pagesFrom $500Included
16 to 30 pagesFrom $500 plus $100 for each page over 15$100 for each page over 15
31+ pagesCustom build quoteCustom build quote with $500 discount
  • Home, Contact, and legal pages count toward the total. The annual build benefit is not a yearly redesign.
  • Enterprise changes the build, not the service rate. Its annual discount applies only to the build.
  • Larger additions, redesigns, brand work, and integrations may require additional fees.

Keep the website
in step with the business.

A website should stay useful after it goes live. Hosting, security, and website support remain part of the plan, with tools that give the content somewhere to grow.

01

Change the information that changes.

Request updates to existing pages when services, hours, images, or other business details need attention.

02

Build on a clear foundation.

Keep business details, service pages, and useful answers aligned so people, search engines, and AI assistants can understand the website.

03

Scope the next piece of work.

Discuss larger additions, redesigns, and software connections before proceeding, rather than assuming a new project is already covered.

The details, in plain language.

Direct answers about billing, the initial build, ongoing care, and search and AI readiness.

Do monthly and annual billing include different features?

No. Both are billing choices for the same website service. Monthly service is $299.95 per month. Annual service is $249.95 per month equivalent, paid as $2,999.40 annually.

The initial build benefit is different: annual billing includes a build of up to 15 total pages. Larger builds follow the page-count bands shown above.

What counts toward the initial build?

Every page in the agreed sitemap counts, including Home, Contact, and legal pages. The initial build is separate from the recurring service.

For 16 to 30 total pages, the additional charge applies only to pages over 15. Sites with 31 or more pages receive a custom build quote.

Does the annual plan include a new website every year?

The annual benefit covers the initial build, not a new redesign each year. The ongoing website service continues to include hosting, security, and website support.

For a site with 31 or more pages, annual billing takes $500 off the agreed custom build fee. It does not change the subscription rate.

What if the website needs more work later?

Changes to existing pages can be requested through website support. Larger additions, redesigns, brand identity work, and integrations are scoped before proceeding and may require additional fees.

Software connections are discussed during onboarding. Feasibility and any additional costs are confirmed before committing to a connection.

What is included for search and AI discovery?

The website includes clear structure, descriptive metadata, useful content, and structured data that reflects the visible pages. An AEO Surge readiness audit can help assess an existing website and inform the rebuild.

Ongoing monitoring is a separate AEO Surge subscription. Search rankings, traffic, and AI citations are not promised.

The next chapter

A better website starts with a conversation.

Have a site to replace or a business to introduce? A 15-minute call is a clear first step toward the right website and a practical plan for the work.

Opens Google Calendar so you can pick a time.